Tip 1: Appeal To Your Target Market

 A lot of websites are designed with too many audiences in mind, which makes them confusing – and ultimately a turnoff to visitors. This is why it’s vital that you design your landing page and the rest of your site with your target audience in mind. Targeting means finding out what your target audience likes, dislikes, cares about, and believes will make their lives better. Once you have those facts in hand, every single aspect of your site must appeal to those needs.

Whether you like it or not, you won’t be able to successfully create content, images, and possibly even videos for your site if you’ve not identified who you are trying to reach in the first place. Millenials respond differently to images and videos than aging baby boomers do, so if your target market is a younger generation, your site should be bold, colorful and designed to constantly engage short-attention spans.

target-audieTip 2: Make It Simple To Navigate

You can have the best site in the history of digital marketing, but if people find it difficult to navigate from one page to another – or worse yet, can’t find where to click on the all-important “Subscribe” or “Contact” buttons – your site has failed. Yes, your site needs to be colorful and entertaining and appealing, but most importantly, it needs to be simple. That means big, visible call-to-action buttons, and clear instructions if you want someone to do something.  User-friendly navigation encourages visitors to spend more time on your site, and increases the likelihood of conversions.

to navigate

 

For any information about Tabitha Jean Naylor Clearwater, visit her website at http://tabithajeannaylorclearwater.org

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