There are more marketing channels available to small businesses today than ever before. Deciding which is going to be right for your business can be a tough decision, especially when money is tight and time is short. Some methods, especially those to be found online, can be cheap or even free, but there will be a necessary time investment to make up for that $0 price tag. Other strategies, like more traditional television or radio advertising, can be effective – but they’re going to be expensive too.
For a small business, the bottom line is getting as much value as you can out of everything you do. Everything you do is an investment in the future, and every little bit that you can save and re-invest counts. That goes for money, time and effort.
To help you get the most out of everything that you do to promote and grow your business, here are our top three tips for getting the greatest return on your investments.
Take Advantage Of Blogging
A blog brings a wide variety of benefits to any marketing effort. It can serve as a hub for your marketing content and allow you to branch out easily in other directions. Best of all, you can get a blog going with a good web host for less than $20 a month.
Of course, providing useful information to prospective clients through a blog is a great way to start. Once you’ve established content on the blog, though, you can begin to share it through social media and other channels as well. You’ll be able to reuse the content you post over and over.
Blogs are also proven to be one of the best ways to achieve high search result rankings. As the number of posts on your blog grows, your site will start to show up in more results for various keywords and keyphrases.
Make The Most Of Social Media
Social media accounts have two great benefits for a small business on a tight budget. The potential reach is virtually unlimited, and it’s free. You really can’t do much better than that.
They key with social media is to focus in order to keep from spreading yourself too thin, or getting into a situation where maintaining your social media presence takes more time than running your business. It’s best to start with the one or two sites where you think you’ll have the most success. If you’re in a B2B industry, for example, you might do best on LinkedIn, while if you have a visually oriented consumer product, Instagram or Pinterest might work better for you.
Make Use Of Email Marketing
You should more or less constantly be asking people for their email addresses. You should have signup forms on your website for people to get on your list. You should post links to your email signup form every so often on your social media accounts. You should end blog posts reminding people that they can get more information by signing up for your email newsletters.
Sending out periodic emails will help keep your name in people’s minds and bring them back to your website when you make updates. It is one of the best ways to keep your audience engaged with your brand. Send a reminder when you make a new blog post. Send a message when you’re offering a discount. Let them know that you’ve added new features. Email marketing gets better results than any other online marketing method, hands down. It can also be done inexpensively, or even free.
Put It All Together For Best Results
All three of these marketing methods can be used to enhance each other. You can collect emails on your site and through social media. You can let people know you’ve updated your site through social media and email. You can use your site to get more email subscribers and followers on your social accounts.
If you put everything together effectively, you’ll get maximum return for minimal effort. One thing will feed the other and you can multiply the effect of everything you do. And best of all, you won’t have to break your back, or empty your wallet, to do it.
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